top of page
Studio Session-354.jpg

A Bit About Me

Thank you for being in this space with me. I'm Saima.


The world of personal development can be a daunting and uncomfortable space if you haven't experienced it before. 


As a coach, it is my job to make the process as comfortable and safe as possible. And once you step inside this world, you may realise just how transformative it is and may think to yourself 'why didn't I do this sooner'.

I have been coaching for the last seven years. I have a respect for all modalities of healing and personal development which enable us to overcome our inner struggles, create peace within and meaningful change in our lives.


My inward journey began in 2014. After a string of life challenges, I had become lost and disconnected from the world around me. I felt like a spectator watching the world operate without any desire to participate. My saving grace were three kind souls who recognised that things were not ok and pointed me in the direction of help.


My healing started with meditation and therapy. These began to unravel parts of myself that had been suppressed for as long as I can remember. I had never really felt comfortable in the world. Often a social misfit and outsider.  The process bought my unconscious thoughts about myself and my behaviours to the surface, That is when real change took place. 

It wasn't a quick fix and nor should it have been. It was painful and messy. I was once told, 'from pain, comes beauty' and that is what manifested. I left a career I'd worked in for a decade and a half and started my own business. I left a city I had once adored but had desperately grown out of. I left a string of toxic relationships and sought out a tribe of authentic souls that I could be my whole self with. 

I also feel fortunate to have been led to this path of coaching and mentoring and over the last few years, have had the privilege of working with experienced professionals from all over the world, students wanting a direction post studies and, organisations to whom I've delivered my personal development programme, 'Design Your Life'.


My work has been developed from a blend of Jungian Psychology, spirituality; in particular Sufism, World Arts and Culture and, my own lived experience.


I have not formally studied Jung (it's on the wish list), but his psychotherapeutic approach to the human condition and transformation, universal archetypes and, his work being influenced by science, astrology, art and religion, resonates with me. I have a respect for all world religions, spiritual traditions and individual beliefs but, the beauty I have found in Sufism, has captivated my spirit. The beauty that Sufism refers to, is that found in nature, art, music, poetry, literature and human connection. Very similar to Jung's approach.


When a client first comes to coaching, their nervous system is often dysregulated and therefore they are disconnected from their true self. When we are disconnected from ourselves, we are also disconnected from our creative energy which is why life can feel mundane, dull and we lack motivation. Through the coaching process, the client is able to to transform this state. When this transformation takes place, is when inspiration and creative energy begin to flow again.

My qualifications

Diploma in Performance Coaching accredited by the NCP (National Council of Psychotherapists)

Level 3 Certified Personal Trainer
Certified Meditation Teacher
BA (Hons) Textile Design from Loughborough University School of Art & Design

If what you have read, strikes a chord or stirs something emotionally and you would like to find out more about how we can work together, reach out using the link below.

bottom of page