I was born and raised in the Midlands to Pakistani parents. Following my studies in Textile Design at Loughborough University I moved to London to pursue a career in Fashion.  In London I designed ranges for various global brands, amongst them Laura Ashley, Monsoon and Alexandalexa.com. I experienced so many wonderful moments in London and those years definitely helped shape me into the human being I am now. However, at the end of 2015, I came to the realisation that the corporate world was no longer serving me. I therefore decided that it was time to utilise my skills, knowledge, experience and values to create a life that honoured me and moved back to my home city of Derby.


My calling

I did not wake up one day and have an epiphany, that’s for sure! It was not quite that simple and smooth. For some time before moving away from London, I had been suffering from exhaustion and depression. Working in a cutthroat environment and investing in relationships that had bled me dry had taken their toll and led to feelings of numbness. I no longer had the energy to care about life and I was merely surviving.


Eventually and thanks to a few friends who I am so grateful for, I began to meditate and then cognitive behavioural therapy. This led to months of self-reflection and analysis to recognise exactly what my behavioural patterns and relational habits had been. It was truly an awakening and the most empowering process I had ever experienced.


Now I could make the relevant changes to create a life that made me happy and that is what I did.


Fitness, Fashion and Mental Health

I have been passionate about physical self-care since my early teens and during the last few years of living in London; the gym had become a central part of my life.  Human connection is very important to me, which involves building and nurturing positive relationships. I was often told that I would make a great teacher and so when I put all of my passions and skills together it made perfect sense to become a Holistic Personal Trainer.


Although now my focus is on empowering people, my love of beauty and design will always remain a part of my true essence. I set up my scarf brand in 2016 whilst studying for my personal training qualification and am so grateful for having been stocked in Derby Museums as well as several high-end boutiques in and around Derbyshire including Emily Bridgens and Goose, Ashby-De-La-Zouch.


In October 2017, after the personal tragedy of losing one of my best friends to suicide I felt compelled to campaign about mental health, the focus being to eradicate stigmas surrounding mental illnesses. I used slogan t-shirts which I designed in collaboration with mental health movement ‘Time To Change’ as a vehicle to communicate this. I donate a percentage from the sales to mental health charity ‘Mind’ and local homeless shelter The Padley Group. Since becoming a mental health campaigner I have been featured several times in local press as well being featured in National Mental Health magazine ‘Happiful’.


This has been the journey that has led to my current work, empowering individuals to live authentically, take control of their own lives and honour their calling. I refer to it as work but this is not just work. It is a calling, a joy and an honour to be changing lives in this way and I feel truly blessed.


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