I was born and raised in the Midlands to Pakistani parents. Following my studies in Textile Design at Loughborough University I moved to London to pursue a career in Fashion.  In London I designed ranges for various global brands, amongst them Laura Ashley, Monsoon and Alexandalexa.com. I experienced so many wonderful moments in London and those years definitely helped shape me into the human being I am now. However at the end of 2015, after several life challenges I decided that it was time to utilise my skills, knowledge, experience and values to create a life that honoured me and moved back to my home city of Derby.



My calling


I did not wake up one day and have an epiphany, that’s for sure! It was not quite that simple and smooth. For some time before moving away from London, I had been suffering from exhaustion and depression. Workplace challenges and investing in relationships that had bled me dry had taken their toll and led to feelings of numbness. I no longer had the energy to care about life and I was merely surviving.


Eventually and thanks to a few friends who I am so grateful for, I began to meditate and had cognitive behavioural therapy. This led to months of self-reflection and analysis to recognise exactly what my behavioural patterns and relational habits had been. It was truly an awakening and the most empowering process I had ever experienced.


Now I could make the relevant changes to create a life that made me happy and that is what I did.



Fitness, Fashion and Mental Health


I have been passionate about physical health since my early teens and during the last few years of living in London, the gym had become a central part of my life.  I have always had a keen interest in looking after the body and after suffering with depression, I learnt about the importance of nurturing the mind and soul too.


Human connection is super important to me including building and nurturing positive relationships. I was often told that I would make a great teacher and so when I put all of my passions and skills together it made perfect sense to become a Holistic Personal Trainer which then led to training as a life coach.


Although now my focus is on empowering people, my love of beauty and design will always remain a part of my true essence. I set up my scarf brand in 2016 whilst studying for my personal training qualification and am so grateful for having been stocked in Derby Museums as well as several high-end boutiques in and around Derbyshire including Emily Bridgens and Goose, Ashby-De-La-Zouch.


In October 2017, after the personal tragedy of losing one of my best friends to suicide I felt compelled to campaign about mental health focussing on eradicating stigmas surrounding mental illnesses. I used slogan t-shirts which I designed in collaboration with mental health campaign ‘Time To Change’. From the sales of my t-shirts, I donated a percentage to mental health charity ‘Mind’ and local homeless shelter The Padley Group. Since becoming a mental health campaigner I have been featured in local press and national Mental Health magazine ‘Happiful’.


It has been through my own adversity that I am able to empower individuals to live authentically, take control of their own lives and honour their calling. I refer to it as work but this is not just work. It is a calling, a joy and an honour to be changing lives in this way and I feel truly blessed.