About me

For the past nine years, I’ve been working as a multidisciplinary coach, designer, and event producer across the creative, business, and education sectors. Before this, I spent fourteen years in London as a fashion and textile designer, creating for brands including Laura Ashley, Monsoon, and John Lewis.
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In 2016, I transitioned from fashion into the world of wellbeing and personal development, retraining as a coach and workshop facilitator. Since then, I’ve worked with clients one-to-one and delivered workshops and programmes nationally while continuing to evolve my design practice.
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My own inward journey began in 2014, during a time of personal upheaval. I found myself feeling lost, disconnected, and like a spectator in my own life. Through meditation and therapy, I began to uncover repressed parts of myself and make sense of long-held patterns. It wasn’t an easy process, but from that pain emerged transformation. I left my long-standing design career, moved away from London, and began rebuilding a life aligned with my true values and purpose.
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Over the years, I’ve had the privilege of working with clients around the world from professionals seeking clarity and change, to students finding their direction, to organisations bringing personal development into their work culture. I’ve collaborated with Nottingham Trent University, the University of West London, the University of Bolton, the British Islam Conference, and the National Trust.
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My approach to coaching is holistic and integrative, blending insights from Western psychology, Eastern mysticism, and my own lived experience. I honour the many paths of healing and growth, and while I respect all spiritual traditions, I’m especially inspired by Sufism, its beauty, philosophy, art, and poetry, and its remarkable ability to transcend boundaries. In my work, I weave this inspiration together with an appreciation for nature, relationships, and self-expression, guiding others toward deeper self-awareness and meaningful transformation.
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If you would like to learn more about what I offer, please use the links below. If you would like to be the first to hear about events, news, and services, I would love you to join my newsletter.
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My qualifications
September 2024- Present
July 2019- December 2019
June 2019
December 2015- May 2016
September 1999- July 2002
MA History of Art and Architecture of the Islamic Middle East
SOAS University
Level 5 Diploma in Performance Coaching with NLP
Simply Changing
Teachers Diploma in Meditation Tuition
Gateway workshops
Level 3 Personal Trainer | Level 2 Gym Instructor
Premier Training International
BA (Hons) Textile Design
Loughborough University School of Art and Design

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